Training Overview:

1. The Feel Good Story Formula – You know those happy, human interest stories at the end of the local news each night? Or the inspirational stories that spread like wildfire on social media? The Feel Good Story recipe allows you to create that kind of story about your business.

2. The Celebrity Tie-In Formula – This news release enables you to ethically “borrow celebrity” from any superstar you want, and tie into news about you and your business.

3. Prediction Formula – This news release forecasts a change that is coming very soon to a certain industry. The Prediction news release will position you as an expert who is worthy of media publishing your opinion on topics affecting your industry.

4. Expert Hero Formula – An Expert-Hero article will position you as the savior to your target prospects. This style of press release will put a spotlight on your expertise and willingness to take on your prospect’s biggest enemy.

5. The Accomplishment Formula – This news release highlights one of your “wins” in a fact-based manner. This should not be something where you praise yourself too much. Be very factual and take the third person perspective. Imagine a journalist writing for a newspaper or a website, they wouldn’t fawn all over you. They will state exactly what happened, and then provide details about event.