In this video: 00:00:00 - Overview 00:02:29 - Mistake 1:Comparing Your Success to Others 00:03:47 - How Much Should I Charge? 00:14:07 - Four Critical Components of Selling Authority 00:16:00 - Mistake 2: Product First Trap 00:19:50 - Real Estate Conference Case Study 00:25:49 - Component 1: Market 00:27:39 - Component 2: Marketing 00:29:06 - Component 3: Product 00:31:28 - Component 4: Sales – Establishing Value 00:36:31 - Understand Your Market 00:43:52 - Picking Your Market 00:47:46 - Mistake 3: Itemizing & Commoditizing 00:59:59 - Q&A